Marketing Coordinator

Hiring Need: Marketing Coordinator

Location: Rochester, New York

Experience: 1-2 years

 

The primary responsibility of the Marketing Coordinator is to handle and manage various marketing initiatives and campaigns for a growing law firm. This position will be under direct supervision of the Marketing Project Manager.


Related Experience and Skills:

  • Bachelor’s Degree in areas related to Marketing, Digital Marketing, Business Administration, Communications

  • 1-2 years of marketing experience, or relevant internship experience. Legal marketing experience preferred but not required.

  • Experience managing social media for platforms including LinkedIn, Facebook, and Instagram

  • Experience in copywriting

  • Great writing and communication skills

 

Preferred:

  • Experience with Adobe products such as Photoshop, Lightroom, InDesign, Premiere Rush

  • Experience with digital marketing campaigns (email marketing, paid social media, Google Ads)

  • Photography experience

  • Experience managing virtual and in-person events

  • Experience managing and editing websites

 

Job Duties:

  • Assist the Marketing Project Manager on related tasks as assigned

  • Develop attorney and practice group marketing/business development plans

  • Budgeting and tracking for Marketing and Business Development expenses

  • Post new items to the firm website, including: news, legal briefings, events, etc.

  • Draft and publish content for the website including attorney biographies, practice group descriptions, and landing pages

  • Review and recommend public relations opportunities to attorneys

  • Manage and curate imagery needed for advertisements, website, proposals, etc.

  • Email marketing for firm news and client alerts

  • Assist with planning and coordinating webinars/events

  • Management of internal communications

  • Coordination of weekly team-bonding events and attorney marketing trainings

  • Ordering and coordinating promotional items such as giveaways for conferences, sponsorships, client gifts, firm apparel, etc.

  • Prepare submissions for key directory rankings and awards as directed by the Marketing Project Manager

  • Managing details of sponsorships for legal, business, community, and trade organizations

  • Assist, as needed, the planning and execution of seminars, conferences, and firm hosted  events, including the coordination of venues, invitations, supplies, event materials preparation, reminders, follow-up communications, speakers, food and beverage, and contracts

  • Prepare custom collateral pieces as requested/needed by attorneys for prospect meetings, follow-up with clients, events, and our reception areas

  • Develop and coordinate responses to RFPs, proposals and pitch book materials for prospective clients

  • Photograph employees for headshots and group shots

  • Represent the Firm at local or regional events as needed

Here are a few examples of what you’ll get for the great work you provide:

  • 401(k) matching

  • Dental insurance

  • Health insurance

  • Paid time off

 

We are looking for someone who demonstrates:

  • Team collaboration

  • Thoughtful, fast, accurate disciplined execution

  • Tenacious commitment to continuous improvement

To apply for this position, please send your resume in strictest confidence via email to Virginia Sandberg at vsandberg@lawpf.com