The primary responsibility of the Marketing Coordinator is to handle and manage various marketing initiatives and campaigns for Focus & current/future Focus clients.

​

Location: Rochester, NY

​

Related Experience and Skills:

• Bachelor’s Degree in areas related to Marketing, Digital Marketing, Business Administration, Communications

• 3+ years of marketing experience, or relevant internship experience. Legal marketing preferred but not required

• Experience managing social media for platforms including LinkedIn, Facebook and Instagram

• Experience in copywriting

• Great writing and communication skills

• Creative mind

• Looking for growth

Preferred:

• Experience with Adobe products such as Photoshop, Lightroom, InDesign, Premiere Rush

• Experience with digital marketing campaigns (email marketing, paid social media, Google Ads)

• Photography experience

• Experience managing virtual and in-person events

• Experience managing and editing websites (Wix experience preferred)

• Radio & TV experience not needed but an added benefit

Job Duties:

• Budgeting and tracking for Marketing and Business Development expenses

• Post new items to the Focus Practice Management website (and those of clients who wish to).

• Review and recommend public relations opportunities to clients

• Manage and curate imagery needed for advertisements, website, proposals, etc.

• Assist with planning and coordinating webinars/events

• Management of internal communications

• Coordination of weekly team bonding events and marketing trainings

• Ordering and coordinating promotional items such as giveaways for conferences, sponsorships, client gifts, company apparel, etc.

• Managing details of sponsorships for legal, business, community, and trade organizations

• Assist, as needed,  the planning and execution of seminars, conferences, and company hosted events, including the coordination of venues, invitations, supplies, event materials preparation, reminders, follow-up communications, speakers, food and beverage, and contracts

• Prepare custom collateral pieces as requested/needed by clients for prospective meetings, follow-up with clients, events and our reception area

• Develop and coordinate responses to RFPs, proposals and pitch book materials for prospective clients

• Photograph employees for headshots and group shots

• Represent Focus and Focus Clients at local or regional events as needed

• Attend conferences and trade shows

• Host marketing events

Benefits:

• 401(k) matching

• Dental insurance

• Health insurance

• Paid time off